New report: Facebook’s Next New Mobile Directions

Significant concern has been expressed recently regarding Facebook’s apparent weakness in monetizing mobile usage. This concern is largely based on mobile users seeing and clicking on a fraction of the advertisements as computer-based users.

This report shows, however, that Facebook has invested heavily in new opportunities for monetizing mobile use. Some of these research areas are extensions of Facebook’s current business, such as location-based ads and promotions. Others will deepen Facebook’s use in the every-day lives of mobile users, including finding and communicating with friends. Others would reflect Facebook’s entry into totally new business areas, such as sales of songs, videos and other media. Others are even bigger departures from classical social networking, opening up new jobs for mobile users.

Taken more broadly, the predicted new mobile directions for Facebook outlined below will expand the scope of the social network services that the company offers mobile users. While these new areas are outside the scope of today’s social networking, they primarily still relate strongly to each user’s social network interactions and the information generated by a user’s network of friends.

This 59 page report gives details of seven initiatives inside Facebook that aim to open up new channels of business from mobile users. The report details R&D underway, predicts how this R&D will be brought to market, and speculates on start-up companies that Facebook is likely to acquire to promote each initiative.

This report is a must-read for:

Ø Investors to predict Facebook’s revenue patterns in the next few years

Ø Facebook competitors to win the war of social networking on mobile

Ø Mobile companies making infrastructure for future mobile social nets

Ø VC and start-up investors to know the next big things in mobile social

Ø Cellular operators to know the next uses of their networks & devices

and anyone else who needs to track this exciting new technology.

To see an overview of the report and the detailed table of contents, and to order, click here:
http://www.grizzlyanalytics.com/report_2012_06_fb_mobile.html

To learn more about this report, contact Grizzly Analytics at:

Grizzly Analytics LLC

Phone: +1-908-827-1580

E-mail: info@grizzlyanalytics.com

Intel demos indoor location technology in new Wi-Fi chips at MWC 2015

Intel made several announcements at MWC 2015, including a new chipset for wireless connectivity (Wi-Fi) in mobile devices. This new chipset, the 8270, include in-chip support for indoor location positioning. Below we explain their technology and show a video of it in action. With this announcement, Intel joins Broadcom, Qualcomm and other chip makers in moving broad indoor location positioning into mobile device hardware. The transition of indoor location positioning into chips is a trend identified in the newest Grizzly Analytics report on Indoor Location Positioning Technologies , released the week before MWC 2015. By moving indoor location positioning from software into hardware, chips such as Intel's enable location positioning to run continuously and universally, without using device CPU, and with less power consumption. Intel's technology delivers 1-3 meter accuracy, using a technique called multilateration, generating a new location estimate every second. While 1-

The year indoor location will truly take off

For years I've been writing sentences like "this will be the year that indoor location will explode into the market." I, and many others, have been expecting indoor location technology to enable the huge range of location-enabled apps, which currently work only outside where GPS signals are available, to work inside. But until now the promise of indoor location has remained a promise. But if we look at the reasons for this, we'll see that it is about to change. 2017 and 2018 are poised to be the years that the challenges keeping indoor location from going mainstream will be solved. First is accuracy. Most indoor location technologies until a year or so ago had accuracy in the range of 4 to 8 meters. This sounds good in principle, and in fact is better than GPS in many cases. But GPS systems are able to use road details to hide their inaccuracies, so that the blue dot seems to follow your driving car almost perfectly. But indoors, this sort of inaccuracy means y

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I've been a big Waze fan for years, relying on it to make my daily commute as quick as possible. I try to never leave my hometown without checking Waze first to avoid getting stuck in traffic. For those of you who don't know about Waze, they basically crowd-source traffic information, learning where traffic is slow by measuring how fast their users are moving. This traffic information is then used to route people in ways that will truly be fastest. (Apple has reportedly licensed Waze data for their upcoming maps app.) Waze is used most heavily abroad, and is only recently building a following in the States. (It was also just reviewed on the Forbes site .) So on a recent trip to the States, I decided to compare Waze to the latest USA-based version of Google Maps for Android. In a nutshell, I reached three conclusions. (1) Google's use of text-to-speech in their turn-by-turn directions is very nice. (2) Google's got Waze beat in terms of explaining what

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